Digital Communication and Media

Degree:
  • Bachelor's
Location: Anywhere
Apply Now

Why Digital Communication and Media?

Jobs are exploding in digital communication and media. Our innovative new Bachelor of Science in Digital Communication and Media program will get you ready to enter the field or advance your current career.

The career trends in communications and marketing are clear – the demand for professionals with digital skills is sky high. Digital channels (search engines, websites, social media, email, mobile, etc.) and technology have transformed what it means to be a communication or marketing specialist. To pursue a career in these fields, you need both the new skills and hands-on experience in applying them.

In our Digital Communication and Media program you will develop a range of digital competencies, from research and content creation to assessment and channel development. And you will put those skills to work designing, implementing, and managing a major communication campaign as a participant in our one-of-a-kind Virtual PR Firm.

Check out the unique Virtual PR Firm at the heart of the learning experience.

 


More Details

Unique Features

  • Acquire the digital communication and media skills that can advance your career in a wide range of organizations in both the private and nonprofit sectors.
  • Gain ‘real-life’ strategic and tactical capabilities through the design and implementation of an actual communication campaign.
  • Build virtual workplace skills, from presentations to team collaboration, that will enable you to succeed regardless of where your future employer may be based.

What you'll study

General Requirements

Bachelor of Science in Digital Communication and Media General Requirements

University-Wide Requirement

Minimum 120 total semester hours required

Minimum 2.000 GPA required

Students must earn a minimum of 60 Northeastern University semester hours in order to receive a bachelor’s degree.

Note: Individual program requirements may exceed the above minima.

NUpath Requirements

All undergraduate students are required to complete the NUpath Requirements.

Foundation Courses

24 semester hours required

English

Complete one of the following two courses with corresponding labs:

ENG 1105 - College Writing 1
3.00
ENG 1106 - Lab for ENG 1105
1.00
ENG 1103 - College Writing 1 for Nonnative Speakers
3.00
ENG 1104 - Lab for ENG 1103
1.00

Complete the following two courses with corresponding labs:

ENG 1107 - College Writing 2
3.00
ENG 1108 - Lab for ENG 1107
1.00
ENG 3107 - Writing for the Professions: Business and the Social Sciences
3.00
ENG 3108 - Lab for ENG 3107
1.00

Information Technology

ITC 2016 - End-User Data Analysis Tools
3.00

Mathematics

MTH 1100 - College Algebra
3.00
MTH 2310 - Statistics for the Behavioral and Social Sciences
3.00

Philosophy

PHL 2120 - Ethical Issues in Communication
3.00

Major Courses

51 semester hours required

Business

MGT 1100 - Introduction to Business
3.00

Visual Media and Art

ART 2100 - Foundation in Visual Communication
3.00
ART 2200 - Fundamentals of Graphics and Publishing Production
3.00
ITC 1100 - Human-Computer Interaction
3.00
ITC 2400 - Web and Mobile Development
3.00

Marketing

MKT 2100 - Principles of Marketing
3.00
MKT 2220 - Consumer Behavior
3.00

Communication

CMN 1100 - Organizational Communication
3.00
CMN 2310 - Professional Speaking
3.00
CMN 3220 - Introduction to Public Relations
3.00
CMN 3800 - Designing and Implementing a Promotional Campaign
3.00
CMN 3410 - Digital Communication Strategy
3.00
CMN 3850 - Managing Communication Projects
3.00
CMN 3750 - Inbound Marketing Fundamentals
3.00
CMN 3350 - Intercultural Communication
3.00

Writing

ENG 3260 - Writing to Inform and Persuade
3.00
TCC 3450 - Writing for the Web
3.00

Major Electives

15 semester hours required

Complete five of the following:

CMN 3360 - Crisis Communication
3.00
CMN 3100 - Negotiation
3.00
PJM 1100 - Project Management Fundamentals - Project Initiation and Close
3.00
PJM 1400 - Project Planning
3.00
PJM 2000 - Project Monitoring and Control
3.00
MKT 3010 - Digital Marketing
3.00
MGT 2310 - Organizational Behavior
3.00

Capstone

3 semester hours required

CMN 4850 - Capstone in Professional Communication
3.00

Electives

Complete a minimum of 27 semester hours to reach 120 semester hours.

This program requires successful completion of a minimum of 120 credit hours that meet the degree requirements.

Have questions about the credit transfer process?

Join us for our Transfer Credit Webinar Series & QA on November 13th.

Register Now

 

Did you know?

A bachelor's degree is worth $2.8M over an employee's lifetime (Center on Education and the Workforce, 2011). 

 

Average Time to Completion

2.5-8 years

Commitment

Full-Time
Part-Time

Entry Terms

Fall
Spring
Summer

Meets F-1 Visa Requirements

No