Public and Media Relations

Degree:
  • Certificate
Location: Anywhere

Why Public and Media Relations?

The online Graduate Certificate in Public and Media Relations prepares graduates and communication professionals to excel in the latest skills in digital platforms, tools, and techniques.

There is growing demand for communication professionals with digital media skills and a strategic perspective on brand and reputation management. The Graduate Certificate in Public and Media Relations will prepare communication professionals who focus on external stakeholders for the challenges of a rapidly changing industry. This program focuses on developing strategic communication plans, crafting compelling messages, and performing audience research, while preparing students with the latest skills in digital platforms, tools, and techniques, and other skills that are needed to excel in the public and media relations industry. Courses in this program also serve as a concentration in Master of Science in Corporate and Organizational Communication.


More Details

Unique Features

Program Objectives

  • Equip graduates with the knowledge and skills to design and produce public and media relations campaigns using written materials, social media, audio, video, and Web-based tools.
  • Learn how to identify and anticipate audience behavior and expectations using primary and secondary research methods.
  • Strategically design, implement, and evaluate campaigns that support organizational performance.

Career Outlook

According to the Bureau of Labor Statistics, employment of public relations specialists and managers will grow by 12% and 13%, respectively.


What you'll study

General Requirements

Required Courses
PBR 6100 - Introduction to Public Relations
3.00
PBR 6135 - Public Relations Strategy and Planning
3.00
PBR 6710 - Public Relations Research: Understanding External Audiences
3.00

Elective Courses

Complete three of the following:

PBR 6125 - Community Relations and Corporate Social Responsibility
3.00
PBR 6130 - Public Relations Writing Seminar 1
3.00
PBR 6140 - Public Relations Writing Seminar 2
3.00
CMN 6025 - Digital Era Skills: Platforms, Tools, and Techniques
3.00
CMN 6035 - Legal, Policy, and Ethical Issues in the Digital Era
3.00
CMN 6045 - Leveraging Digital Technologies: Strategy, Assessment, and Governance
3.00
CMN 6050 - Crisis Communication
3.00
DGM 6290 - Social Media and Brand Strategy Implementation
4.00

Did You Know?

Communications and digital media jobs are expected to grow by more than 83K by 2022 (US Bureau of Labor Statistics).

Did You Know?

By enrolling in Northeastern, you gain access to our Global Network of more than 3,200+ employer partners and 245,000 alumni. 

Average Time to Completion

1-1.5 Years

Commitment

Full-Time
Part-Time

Entry Terms

Fall
Spring
Winter

Meets F-1 Visa Requirements

No