Social Media and Online Communities

Degree:
Location: Anywhere

Why Social Media and Online Communities?

The Graduate Certificate in Social Media and Online Communities provides a comprehensive overview of social media skills and helps student develop a strategic framework for advancement and leadership.

Social media management and strategy development have become core skills required for communication professionals. According to WANTED Analytics, 1.6 million working professionals utilize social media skills in jobs at the manager and executive level. The Online Graduate Certificate in Social Media and Online Communities focuses on strategic framework and the role digital media has in supporting organizational performance. The program integrates theory and practice, including experimenting with various tools and platforms and reflecting on lessons learned from active management and experimentation. Courses from this certificate also serve as a concentration in three programs, the Master of Science in Corporate and Organizational Communication, the Master of Professional Studies in Digital Media, and the Master of Science in Technical Communication. Students can also apply courses from the certificate to those degrees.


More Details

Unique Features

  • Benefit from in-depth exploration of different aspects of social media including policy and ethical issues and content strategy
  • Hands on exposure to tools and digital media platforms
  • Online Program provides flexibility and interactive experience for working professionals

Program Objectives

  • Take a strategic approach to the design and implementation of social media channels and online communities
  • Learn how to define metrics for measuring success, develop training, and evaluate the performance of social media activities
  • Manage organizational risks and learn best practices in the creation of social media policies and guidelines

What you'll study

General Requirements

Graduate Certificate in Social Media and Online Communities General Requirements

19-21 total quarter hours required.

Complete six of the following (CMN 6025CMN 6035CMN 6045, and CMN 6065 are required):

(Students may waive CMN 6015 if they have social media experience. Please consult with your academic advisor.)

CMN 6015 - Introduction to the Digital Era: The Power of Social Media
3.00
CMN 6025 - Digital Era Skills: Platforms, Tools, and Techniques
3.00
CMN 6035 - Legal, Policy, and Ethical Issues in the Digital Era
3.00
CMN 6045 - Leveraging Digital Technologies: Strategy, Assessment, and Governance
3.00
CMN 6065 - Implementation and Management of Social Media Channels and Online Communities
3.00

Select one or two (if CMN 6015 has been waived) of the following:

DGM 6285 - Interactive Marketing Fundamentals
4.00
DGM 6290 - Social Media and Brand Strategy Implementation
4.00
TCC 6710 - Content Strategy
4.00
CMN 6040 - Consumer Behaviors in the Online Environment
3.00

Did You Know?

Communications and digital media jobs are expected to grow by more than 83K by 2022 (US Bureau of Labor Statistics).

Stackable Certificate:

This certificate can stack into three Master's programs: Corporate and Organizational Communication, Digital Media, and Technical Communication.

Average Time to Completion

1-1.5 Years

Commitment

Full-Time
Part-Time

Entry Terms

Fall
Spring
Summer
Winter