Build Your Brand: Networking and Informational Interviewing


Networking and Informational Interviewing

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Build your network. Research shows that professional networking leads to more and better job opportunities. In fact, 60-80% of jobs that are created or filled are a result of networking!


Networking allows you to:

  • Explore careers, research industries, learn about companies and their culture, and get information about potential job opportunities
  • Gain knowledge about how to enter or advance in your field
  • Uncover job leads and get tips about interviewing

Informational Interviewing

An informational interview differs from a formal interview in that the purpose is to speak with someone who may be in the position to help get you a job in the future. Informational interviews allow you to gain insider information and advice, learn about available opportunities, and build your professional network. It also keeps you fresh and on top of your game—ready for that formal job interview when it comes along.

Regardless of where you are along your career journey, this is an important networking tool to help you learn more about the dynamics of a particular field or organization, the skills that are sought, and the day-to-day operations of a particular role or industry.

Remember, preparation is key to making a good impression and getting the most out of the conversation.