Kimberly Carbo
Lecturer
- Email: [email protected]
- Linkedin: @LinkedIn
About
My name is Dr. Kimberly Carbo and I have spent over 14 years working in the world of college athletics. I have served in a variety of capacities including sports information, marketing, development, fundraising, and special events. Most recently, serving as the Assistant Athletic Director for Marketing, Development and Fundraising for Nova Southeastern University (NSU) in Ft. Lauderdale, Florida.
While at NSU, I was responsible for creating and implementing marketing strategies to increase fan attendance, revenue, and both internal and external support for each of NSU’s 17 intercollegiate teams and the overall athletic department. My duties also included the oversight of the Shark Club, the official booster club of NSU Athletics, sponsorship initiatives, game promotions, and community engagement.
Athletics has always been a part of my life - whether it be as a spectator or participant. I have also worked in professional sports, for the Miami Fusion, Columbus Crew and NY Red Bulls of Major League Soccer and the Columbus Blue Jackets of the National Hockey League. However, college athletics was where my passion lied.
I went to The Ohio State University, where I played soccer and earned a Bachelor's degree in Communications. I earned a Master's degree in Sports Management, as well as a Doctorate degree in Organizational Leadership, both from NSU.
In my spare time, I enjoy spending time with family, exercising, and making trips to the dog park. I am also an avid snow skier.
Education
PhD from Nova Southeastern University (2016)Professional Experience
NOVA SOUTHEASTERN UNIVERSITY, Ft. Lauderdale, FL
Assistant Athletic Director- Marketing, Development, & Fundraising, 2012-2018
Manager of Marketing & Special Events, 2007-2012
Coordinator of Marketing & Special Events, 2005-2007
- Create and implement marketing strategies to increase fan attendance, revenue, and both internal and external support for each of NSU’s 17 intercollegiate teams and the overall athletic department
- Oversee the Shark Club, the official booster club of NSU Athletics
- Execute the processing of gifts and maintaining the flow of donation from alumni and donors to the department; verifying compliance within NCAA governing rules
- Supervise the solicitation of local and national businesses with sponsorship, advertising and promotional opportunities with the athletic department
- Administer the execution of game promotions, in-game entertainment, and other activities for all on-campus athletic events
- Facilitate major annual events including Athletics Awards Banquet, Athletics Hall of Fame Induction Gala, Athletics Scholarship Golf Tournament, National Girls & Women in Sports Day Luncheon, A Night in Roma fundraiser, and national championship celebrations
- Establish the operational development of new initiatives and special events to generate revenue for the department
- Monitor community outreach program opportunities
- Collaborate on the design of marketing and promotional materials for NSU athletic events
- Authorize the dissemination of marketing and promotional materials, internally and externally from the department
- Implement annual updates to public exhibits in UC Arena, including HOF display, club room trophy encasement, championship banners, and athletic services building
- Supervisor of Manager of Marketing & Promotions, Marketing Graduate Assistant, and intern
- Supervisor of spirit squads- inclusive of cheer/dance and two mascots
- Serve as game administrator at 40+ home events annually
NOVA SOUTHEASTERN UNIVERSITY, Ft. Lauderdale, FL
Sports Information Assistant, 2004-2005
- Served as team media contact for volleyball, women’s basketball, and softball
- Produced team statistics, broadcast games online, and wrote daily press releases
- Assisted in creation of media guides, game day programs, and marketing publications for all sports