Bachelor of Science in Digital Communication and Media — Oakland
Get ready for a thriving digital career with a Bachelor of Science in Digital Communication and Media. Gain hands-on experience and essential skills in digital strategy, social media, content creation, and analytics.
Take a Quick Look
We’re committed to creating an education as unique as your career path. So, whether your goal is a new career or moving up in your field, our innovative programs will get you going your way.
Overview
Northeastern’s Bachelor of Digital Communication and Media equips you with a wide range of digital competencies - from research and content creation to assessment and channel development- while also gaining hands-on experience in applying them.
Through a targeted curriculum, you will learn new skills and expand existing strengths for a range of communication and technical digital mediums, including:
- social media
- search engine optimization
- web development
- video storytelling
As part of this innovative STEM degree program, you are then able to put those skills to work designing, implementing, and managing a major communication campaign as a participant in our one-of-a-kind Virtual PR Firm.
The faculty team behind the BS in Digital Communication and Media understands that communication skills are currently in high demand by employers and are committed to giving students a competitive edge by:
- bringing real-life communications leadership
- supporting generative Artificial Intelligence tools
- providing an interactive learning environment
You will gain unparalleled experiential learning opportunities within the classroom.
Program objectives
- Develop a range of digital communication competencies, from research and content creation to assessment and channel development.
- Strengthen understanding of digital communication impact through analytical tools and enhanced skills.
- Gain ‘real-life’ strategic and tactical capabilities through the design and implementation of an actual communication campaign.
- Build workplace skills, from presentations to virtual team collaboration, that will enable you to succeed regardless of where your future employer may be based.
Unique Features
- Virtual PR firm - This unique opportunity allows students to design, implement, and manage a major communication campaign with continued opportunities at the graduate level
- With online and in-person classes, this program is designed to provide flexibility for working professionals
Career Prospects
Beginning your journey with us is a big decision. But it's a smart one. Your field is evolving rapidly. That's why we're constantly innovating our programs to anticipate your industry's needs. So, no matter where your field goes, you can lead the way.
| Job Title | Growth | Avg. Salary |
|---|---|---|
| Marketing Manager | 7.0% | $157,620 |
| Public Relations Manager | 7% | $134,760 |
| Digital Interface Designer | 15.0% | $98,540 |
| Media Programming Director | 7% | $82,510 |
Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace.
Program Curriculum
For details on required courses, concentrations, and electives, please consult the current academic catalog.
Cost and Tuition
Cost Per Credit
Estimated Total Tuition
This is an estimate based on the tuition rates for Academic Year 2025-2026 and does not include any fees or other expenses. Some courses and labs have tuition rates that may increase or decrease total tuition. Tuition and fees are subject to revision by the president and Board of Trustees at any time. Select programs at select campuses offer additional scholarships of up to 25% off the listed price for domestic students studying on campus. For more detailed information, please visit Student Financial Services.
For students interested in pursuing financial assistance or educational loans, additional educational costs, known as Cost of Attendance (COA) components, can be included in the calculation of aid and loan eligibility. Components may include food, housing, books, course materials, supplies, equipment, transportation, personal expenses, and the cost of obtaining a first professional licensure. You can find comprehensive details on the Student Financial Services website. Please keep in mind that COA can vary significantly depending on academic program, enrollment intensity, and individual circumstances.
Admissions
Application Facts – begin at our website
- No application fees
- No SATs or ACTs required
- Multiple start terms per year
Requirements
- Online application – free and simple to complete
- Academic transcripts: submit one of the following
- Official high school degree or completed attestation form
- Official GED
- Official associate degree showing degree conferral and date
- Transfer credit documentation: should be submitted with your application material
- Academic transcripts from each institution you previously attended:
- Official U.S. transcripts: if you applied previously earned credit toward your earned associate degree, you must request transcripts from each institution you attended.
- Official foreign transcripts: must include English translation. We encourage you to submit a course-by-course evaluation of your diploma(s) and transcript(s)
- College-level examinations: official examination score(s)
- Military evaluation
- Academic transcripts from each institution you previously attended:
- Proof of English language proficiency: ONLY for students for whom English is not their primary language
For more information on Bachelor's Completion Admissions Requirements, please visit our Application Web Page.
Are You an International Student? Find out what additional documents are required to apply.
Admissions Details Learn more about the College of Professional Studies admissions process, policies, and required materials.
Finance Your Education We offer a variety of resources, including scholarships and assistantships.
Military Discount Active U.S. servicemembers and their spouses are eligible to receive an amended tuition rate of $250/semester hour for our Bachelor Completion Programs. Northeastern is committed to making education within reach and affordable for our military students.
Let’s Find Your Path Forward
Our enrollment representatives can walk you through the application process and help you explore your program options.
Call Toll Free: 877.668.7727
