PBR

Graduate Certificate in Public and Media Relations — Online

The online Graduate Certificate in Public and Media Relations prepares graduates and communication professionals to excel in the latest skills in digital platforms, tools, and techniques.

Take a quick look

We’re committed to creating an education as unique as your career path. So, whether your goal is a new career or moving up in your field, our innovative programs will get you going your way.

01

Customize your plan

We work with you to map your path to your goal.

02

Learn from experience

From real-world case studies to employer-based projects, we prepare you to manage what comes next.

03

Choose your focus

Whatever you’re passionate about, you’ll find the classes to sharpen your specialty.

04

Study anywhere, on your time

Part-time or full-time, we move at your speed, to get you where you’re going.

Enrollment

Full-Time, Part-Time

Entry Terms

Fall, Spring, Winter

Completion Time

6-12 months

Overview

There is growing demand for communication professionals with digital media skills and a strategic perspective on brand and reputation management. The Graduate Certificate in Public and Media Relations will prepare communication professionals who focus on external stakeholders for the challenges of a rapidly changing industry. This program focuses on developing strategic communication plans, crafting compelling messages, and performing audience research, while preparing students with the latest skills in digital platforms, tools, and techniques, and other skills that are needed to excel in the public and media relations industry. Courses in this program also serve as a concentration in Master of Science in Corporate and Organizational Communication.

More Details

Unique Features

Program Objectives

  • Equip graduates with the knowledge and skills to design and produce public and media relations campaigns using written materials, social media, audio, video, and web-based tools.
  • Learn how to identify and anticipate audience behavior and expectations using primary and secondary research methods.
  • Strategically design, implement, and evaluate campaigns that support organizational performance.

Career Outlook

According to the Bureau of Labor Statistics, employment of public relations specialists and managers will grow by 12% and 13%, respectively.

Experiential / Co-op opportunities

Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace.

This makes a Northeastern education a dynamic, transformative experience, giving you countless opportunities to grow as a professional and person.

Learn About Getting Real World Experience

Get Set with a Custom Course Plan

General Requirements

Required Courses

3.00
3.00
3.00

Elective Courses

Complete three of the following:

3.00
3.00
3.00
3.00
3.00
3.00
3.00
4.00

Now Let's Talk Admissions

You know where you are headed and you've seen how our program will lead you there. So let's get going. Here's what you need to know before you enroll.

Application Requirements

  • Online application
  • Statement of purpose (500–1000 words): identifies your educational goals and expectations from the program; please be aware that the university's academic policy on plagiarism applies to your statement of purpose
  • Professional resumé
  • Unofficial undergraduate transcripts; official transcripts required at the time of admission
  • English language proficiency proof: Students for whom English is not their primary language must submit one of the following:
    • Official associate or bachelor's degree transcript from an accredited college or university in the U.S., stating degree conferral and date
    • TOEFL, IELTS, PTE, Duolingo, or NU Global Exam scores

International Requirements

Are You an International Student? Find out what additional documents are required to apply.

Global Engagement Learn how our teaching and research benefit from a worldwide network of students, faculty, and industry partners.

Financing Requirements

Finance Your Education We offer a variety of resources, including scholarships and assistantships.

How to Apply Learn more about the application process and requirements.

Cost and Tuition

Application Deadlines

Our admissions process operates on a rolling basis; however, we do recommend following the application guidelines below to ensure you can begin during your desired start term.

Winter 2021 Deadline
November 2, 2020International out-of-country application complete (start date: January 19, 2021)
December 7, 2020International in-country application complete (start date: January 19, 2021)
January 1, 2021Domestic application complete (first half start: January 19, 2021)
February 12, 2021Domestic application complete (second half start: February 22, 2021)
Spring 2021 Deadline
February 8, 2021International out-of-country application complete (start date: April 12, 2021)
March 8, 2021International in-country application complete (start date: April 12, 2021)
April 2, 2021Domestic application complete (first half start: April 12, 2021)
May 14, 2021Domestic application complete (second half start: May 24, 2021)
Summer 2021 Deadline
May 10, 2021International out-of-country application complete (start date: July 12, 2021)
June 7, 2021International in-country application complete (start date: July 12, 2021)
July 2, 2021Domestic application complete (start date: July 12, 2021)
Fall 2021 Deadline
July 19, 2021International out-of-country application complete (start date: September 20, 2021)
August 23, 2021International in-country application complete (start date: September 20, 2021)
September 7, 2021Domestic application complete (first half start: September 20, 2021)
October 18, 2021Domestic application complete (second half start: November 1, 2021)

Student Body Profile

Below is a look at where our communications and journalism alumni work, the positions they hold, and the skills they bring to their organization.

 

  • Where They Work

    • Boston Globe Media
    • Fidelity Investments
    • Harvard University
    • TechTarget
    • MIT
  • What They Do

    • Media and Communication
    • Marketing
    • Business Development
    • Education
    • Art and Design
  • What They're Skilled At

    • Social Media
    • Editing
    • Marketing
    • Public Relations
    • Public Speaking

 

Learn more about Northeastern Alumni on Linkedin.

Career Opportunities and Services

Overview

Did You Know?

Communications and digital media jobs are expected to grow by more than 83K by 2022 (US Bureau of Labor Statistics).

Did You Know?

By enrolling in Northeastern, you gain access to our global network of more than 255,000 alumni and 3,350+ employer partners. 

Stackable Certificate

This certificate can stack into the Master of Science in Corporate and Organizational Communication.

Did You Know?

A graduate certificate can boost your earnings by an average of 25% (Washington Post, 2012).