Yasmine Bannerman
MS Project Management’26
Product Marketing Co-op at iRobot
What challenge did you tackle during your co-op?
During my Product Marketing co-op, iRobot was managing multiple product lines and overlapping go-to-market efforts across regions, which created a fast-moving and highly complex environment. With multiple cross-functional and regional teams involved, the challenge was driving progress on timelines, commercial materials, and decisions while maintaining global alignment as priorities shifted.
How did you approach solving this complex organizational challenge?
While the role involved a significant amount of creative execution, my project management background allowed me to bring structure and clarity to day-to-day work. I worked across teams to manage timelines and review cycles, align stakeholder inputs early, and drove the delivery of customer-facing assets such as product photography and messaging. I also incorporated competitive context to inform decisions and ensure materials remained relevant. By translating inputs from multiple teams into clear direction and maintaining momentum, I enabled smoother collaboration and more consistent execution across go-to-market efforts.
What skills did you develop and apply during this experience?
- Cross-functional alignment across global teams
- Process and workflow management in fast-paced environments
- Go-to-market execution support across multiple product lines
- Product messaging refinement and competitive positioning
⚡ Ready to hire exceptional talent like Yasmine?
Email [email protected] today to learn more about Northeastern University’s co-op program.
