At Madden Global Solutions, Northeastern University’s College of Professional Studies co-op students have become an important part of the team. Serving in the role of business analyst, these students bring strong technical skills and fresh approaches to a fast-changing marketplace. Their contributions have gone well beyond day-to-day tasks, helping the company strengthen its analytics capabilities and create greater value for its clients.

Most recently, a CPS co-op student joined during a key transition in the company’s business analytics function. The team was moving from a transactional model to a more strategic planning approach, requiring deeper insights and higher-level analysis. The student quickly adapted to this new environment and took on responsibilities that supported the rollout of an advanced analytics platform. Their work not only improved internal processes but also enhanced the way Madden Global Solutions supports its external business partners.

“This student made a very significant impact as we transformed our program from transactional to strategic planning,” shared Ken from Madden Global Solutions. “Their contributions improved processes across our team, supported our business partners, and helped us upgrade the role of the business analyst within our company.”

For the organization, co-ops from Northeastern’s College of Professional Studies are more than temporary additions to the workforce — they are catalysts for innovation. By contributing the latest tools and techniques in analytics, students help ensure the team stays aligned with market demands. In return, they gain exposure to the complexities of sales and marketing analytics in a dynamic, client-focused business.

Ken reflected on the broader value of this relationship:

“The co-op program at Northeastern has enabled us to introduce the latest advances in analytics to our team and keep pace with changes in the marketplace. We’ve learned to take full advantage of their capabilities, which creates a mutually rewarding environment for the co-op student and our business development team.”

The partnership between Madden Global Solutions and Northeastern’s College of Professional Studies demonstrates the powerful outcomes that are possible when students and employers collaborate closely. Co-op students gain the professional confidence and industry exposure needed to launch their careers, while employers benefit from new energy, fresh ideas, and a stronger pipeline of future talent.