Preparing Students to be Social Media Pros

Almost everyone uses social media tools these days – both personally and professionally – and universities are starting to shape their programs to meet the need and desire for this in-demand field.  At Northeastern’s College of Professional Studies, Dr. Carl Zangerl’s responsibilities as the Faculty Director of the Master’s in Corporate and Organizational Communication degree program include monitoring trends in the business world in order to make recommendations for courses and course material to address those trends. One of the trends Dr. Zangerl has been watching closely is the rise in social media, particularly in the service of business goals, what he calls, “a ubiquitous trend that’s revolutionizing communications — not only in the business world but in society as a whole.”

The College now offers a social media concentration for two of its master’s programs: the Master’s in Digital Media and the Master’s in Corporate and Organizational Communication. And the concentration is proving to be popular.  As Zangerl notes, “enrollment in the social media concentration within the organizational communication master’s program has quadrupled since it was introduced in 2011.”

Zangerl shared information and perspective with “Sprout Insights,” a website devoted to business growth through social media.  Read more: “ These Colleges Are Training Tomorrow’s Social Media Marketing Pros. ”