Graduate Certificate in Social Media for Organizational Performance – Boston
The Graduate Certificate in Social Media for Organizational Performance provides a comprehensive overview of social media skills and helps students develop a strategic framework for advancement and leadership.
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Overview
Northeastern’s Graduate Certificate in Social Media for Organizational Performance equips you with the social media management and strategy skills that are essential for success as a communications professional at the manager and executive level.
Through targeted coursework, this graduate certificate program focuses on understanding the strategic framework for communication – with an emphasis on the growing role digital media has in supporting organizational performance.
You’ll bring lessons from the classroom to life through active management and experimentation of social media campaigns - integrating a solid theoretical base with real life practice using various communications tools and digital platforms.
Program objectives
- Be able to take a strategic approach to the design and implementation of social media channels and online communities.
- Understand how to define metrics for measuring success, develop training, and evaluate the performance of social media activities.
- Learn techniques to manage organizational risks and learn best practices in the creation of social media policies and guidelines.
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Unique Features
- Benefit from in-depth exploration of different aspects of social media, including policy and ethical issues and content strategy.
- Get hands-on exposure to tools and digital media platforms.
- Courses from this certificate can be applied toward two other master's degrees in communications and digital media.
Career Prospects
Avg. salary, promotions and marketing manager
Avg. salary, market research analyst
Get Set With a Custom Course Plan
Please note: The following is a sample curriculum and is subject to change. Enrolled students should reference the academic catalog for current program requirements.
Follow Our Leaders
number of working professionals who use social media skills in jobs at the manager and executive level
According to WANTED Analytics, 1.6 million working professionals utilize social media skills in jobs at the manager and executive level. Communications and digital media jobs are expected to grow by more than 83K by 2022, according to the U.S. Bureau of Labor Statistics.
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Darin Detwiler
Dr. Darin Detwiler, LP.D., M.A.Ed., brings many years of military, writing, policy, and instructional experienceFull bio -
Kristen Lee
Behavioral Science educator, clinician, author, comedian, and activist devoted to leveraging human potential, particularly for marginalized and underserved populations.Full bio -
Corliss Thompson
Corliss Thompson, Ph.D., teaching professor, has taught research methods, research design, and social justice courses in the Graduate School of Education since 2013.Full bio -
Xiaomu Zhou
Xiaomu Zhou is a lead faculty member in the Master of Professional Studies in Informatics program, College of Professional Studies, Northeastern University.Full bio
Cost and Tuition
Tuition
Estimated Total Tuition
This is an estimate based on the tuition rates for Academic Year 2024-2025 and does not include any fees or other expenses. Some courses and labs have tuition rates that may increase or decrease total tuition. Tuition and fees are subject to revision by the president and Board of Trustees at any time. Select programs at select campuses offer additional scholarships of up to 25% off the listed price for domestic students studying on campus. For more detailed information, please visit Student Financial Services.
For students interested in pursuing financial assistance or educational loans, additional educational costs, known as Cost of Attendance (COA) components, can be included in the calculation of aid and loan eligibility. Components may include food, housing, books, course materials, supplies, equipment, transportation, personal expenses, and the cost of obtaining a first professional licensure. You can find comprehensive details on the Student Financial Services website. Please keep in mind that COA can vary significantly depending on academic program, enrollment intensity, and individual circumstances.
Application Deadlines
Our admissions process operates on a rolling basis; however, we do recommend the application guidelines below to ensure you can begin during your desired start term:
Domestic Application Guidelines
International Application Guidelines*
*International deadlines are only applicable if the program is F1 compliant.
Did you know?
Below is a look at where our communications and journalism alumni work, the positions they hold, and the skills they bring to their organization.
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Where They Work
- Boston Globe Media
- Fidelity Investments
- Harvard University
- TechTarget
- MIT
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What They Do
- Media and Communication
- Marketing
- Business Development
- Education
- Art and Design
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What They're Skilled At
- Social Media
- Editing
- Marketing
- Public Relations
- Public Speaking
Learn more about Northeastern alumni on Linkedin.
Related Programs
Admissions
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Our enrollment representatives can walk you through the application process and help you explore your program options.
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