SMFOP

Graduate Certificate in Social Media for Organizational Performance-Online

The Graduate Certificate in Social Media for Organizational Performance provides a comprehensive overview of social media skills and helps students develop a strategic framework for advancement and leadership.

Take a quick look

We’re committed to creating an education as unique as your career path. So, whether your goal is a new career or moving up in your field, our innovative programs will get you going your way.

01

Customize your plan

We work with you to map your path to your goal.

02

Learn from experience

From real-world case studies to employer-based projects, we prepare you to manage what comes next.

03

Choose your focus

Whatever you’re passionate about, you’ll find the classes to sharpen your specialty.

04

Study anywhere, on your time

Part-time or full-time, we move at your speed, to get you where you’re going.

Enrollment

Full-Time, Part-Time

Entry Terms

Fall, Spring, Summer, Winter

Completion Time

6-12 months

Social media management and strategy development have become core skills required for communication professionals. According to WANTED Analytics, 1.6 million working professionals utilize social media skills in jobs at the manager and executive level. The Online Graduate Certificate in Social Media for Organizational Performance focuses on strategic framework and the role digital media has in supporting organizational performance. The program integrates theory and practice, including experimenting with various tools and platforms and reflecting on lessons learned from active management and experimentation.

Courses from this certificate also serve as a concentration in two programs, the Master of Science in Corporate and Organizational Communication and the Master of Professional Studies in Digital Media. Students can also apply courses from the certificate to those degrees.

More Details

Unique Features

  • Benefit from in-depth exploration of different aspects of social media, including policy and ethical issues and content strategy.
  • Get hands-on exposure to tools and digital media platforms.
  • Online program provides flexibility and interactive experience for working professionals.

Program Objectives

  • Take a strategic approach to the design and implementation of social media channels and online communities.
  • Learn how to define metrics for measuring success, develop training, and evaluate the performance of social media activities.
  • Manage organizational risks and learn best practices in the creation of social media policies and guidelines.

Get Set with a Custom Course Plan

3.00
4.00
4.00

Electives

Complete a minimum of five quarter hours from the following:

3.00
3.00
3.00
1.00
4.00
4.00
1.00

Note: Interactive Marketing Fundamentals (DGM 6285) is for students who do not have digital media marketing experience. Students who do not complete this course take additional elective credits to satisfy the required credits for the program. Students may also meet the requirement through prior learning assessment. Visit the Credit for Prior Learning page for more information.

Note: Contact your advisor to enroll in Search Engine Optimization: Strategy and Implementation (DGM 6550). Students who choose Search Engine Optimization: Strategy and Implementation (DGM 6550) are not required to complete its course prerequisites.

Now Let's Talk Admissions

You know where you are headed and you've seen how our program will lead you there. So let's get going. Here's what you need to know before you enroll.

  • Online application
  • Statement of purpose (500–1,000 words): Identifies your educational goals and expectations from the program. Please be aware that the university's academic policy on plagiarism applies to your statement of purpose.
  • Professional resumé
  • Unofficial undergraduate transcripts; official transcripts required at the time of admission
  • English language proficiency proof: Students for whom English is not their primary language must submit one of the following:
    • Official associate or bachelor's degree transcript from an accredited college or university in the U.S., stating degree conferral and date
    • TOEFL, IELTS, PTE, Duolingo, or NU Global Exam scores

Are You an International Student? Find out what additional documents are required to apply.

Global Engagement Learn how our teaching and research benefit from a worldwide network of students, faculty, and industry partners.

Finance Your Education We offer a variety of resources, including scholarships and assistantships.

How to Apply Learn more about the application process and requirements.

Cost and Tuition

Application Deadlines

Fall 2021

Recommended Admissions Deadline
Domestic application complete (first half start: September 20, 2021) September 7, 2021
Domestic application complete (second half start: November 1, 2021) October 18, 2021

Winter 2022

Recommended Admissions Deadline
Domestic application complete (first half start: January 10, 2022) December 20, 2021
Domestic application complete (second half start: February 22, 2022) February 8, 2022

Spring 2022

Recommended Admissions Deadline
Domestic application complete (first half start: April 11, 2022) March 28, 2022
Domestic application complete (second half start: May 23, 2022) May 9, 2022

Summer 2022

Recommended Admissions Deadline
Domestic application complete (first half start: July 11, 2022) June 27, 2022
Domestic application complete (second half start: August 8, 2022) July 25, 2022

Student Body Profile

Below is a look at where our communications and journalism alumni work, the positions they hold, and the skills they bring to their organization.

 

  • Where They Work

    • Boston Globe Media
    • Fidelity Investments
    • Harvard University
    • TechTarget
    • MIT
  • What They Do

    • Media and Communication
    • Marketing
    • Business Development
    • Education
    • Art and Design
  • What They're Skilled At

    • Social Media
    • Editing
    • Marketing
    • Public Relations
    • Public Speaking

 

Learn more about Northeastern alumni on Linkedin.